New fragrance Dance by Shakira

A responsive campaign site to launch Shakira’s new perfume, Dance. To celebrate the launch, fans must show their passion for dance by uploading a video loop in Pinterest of their best moves. The campaign in countries like México and her native Colombia has been a huge success, and the winners meet Shakira in person. 

The art direction is a mix of romantic, sexy and provocative with rock n’ roll attitude. 

MY ROLE  Art Direction and Design          AGENCY  PUIG / HerraizSoto