New fragrance Dance by Shakira
A responsive campaign site to launch Shakira’s new perfume, Dance. To celebrate the launch, fans must show their passion for dance by uploading a video loop in Pinterest of their best moves. The campaign in countries like México and her native Colombia has been a huge success, and the winners meet Shakira in person.
The art direction is a mix of romantic, sexy and provocative with rock n’ roll attitude.
MY ROLE Art Direction and Design AGENCY PUIG / HerraizSoto