MOVE TO THE BEAT

Project London 2012 Olympic Games – Coca-Cola sent Mark Ronson around the world collecting sounds of sport to create a number one record.

The mobile and facebook apps acted as a teaser allowing fans to discover and collect the beats rewarding them with exclusive content to share with their friends. Using the collected beats users could created their own tunes.

 

MY ROLE  Design             AGENCY  DigitasLBi

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